Complete Done-For-You Loyalty Management

The loyalty card that lives in your customers phones No app to download

We design, build, and fully manage your digital loyalty programme that lives in your customers' Apple & Google Wallet — pulling regulars back with automated campaigns, reviews, and geo-fenced nudges that paper cards simply can't.

▶︎ See how it works

Full service setup included • Custom pass design & print files • Dedicated loyalty specialist

Digital loyalty card saved to Apple Wallet and Google Wallet - Beagle coffee
Live Wallet Pass

Native to Apple & Google Wallet

No friction. Customers simply scan your counter QR code or tap an NFC tag to instantly save their personal loyalty pass right into their smartphone wallet.

Apple Wallet
Google Wallet
Who this is for

Built for independent businesses that rely on regulars

Whether you've never run a loyalty programme or you're still stamping paper cards in 2026, Smarter Loyalty is designed for the way independent, multi-site, and franchise businesses actually operate — fully set up and managed for you.

Cafés & Coffee Shops

Turn first-time visitors into daily regulars with stamp cards that live right in their wallet.

Barbers & Hair Salons

Fill empty chairs on quiet days and reward clients for sticking with you between appointments.

Beauty & Nail Studios

Build a VIP tier that keeps clients coming back for treatments, top-ups, and repeat bookings.

Restaurants & Pubs

Drive covers on slow weekdays with geo-fenced nudges and timed happy-hour promotions.

Independent Retail

Reward repeat spend and run money-off offers without paying for a separate marketing tool.

Studios & Gyms

Keep members engaged between sessions with milestone rewards and win-back automations.

Bars & Bottle Shops

Collect points on every round and push last-call offers straight to your customers' phones.

Pet Groomers & Vets

Bring clients back for routine visits with gentle reminders and birthday treats for their pets.

Not sure if your business fits? If you serve customers face-to-face and want them back, we can build it for you.

Still stamping paper cards in 2026?

Paper cards belong in the past

Whether you've never had a loyalty scheme or you're still punching cardboard, Smarter Loyalty gives your customers something they'll actually keep — and gives you a customer engagement & retention engine that paper simply can't match.

Traditional paper cards

Cheap to start, costly to keep — and they do almost nothing for your business.

  • Get lost, washed, and forgotten at the bottom of bags
  • Customers carry a handful — and rarely complete them
  • No way to reach anyone between visits
  • No idea who's stopped coming back
  • Reprinting costs add up, month after month
  • One stamp model, no flexibility
  • Promotions, birthdays & win-backs? Impossible
  • You'll never truly know if it's working
Done-for-you

Smarter Loyalty

Far beyond a loyalty card — a full engine for retention, reputation & growth.

  • Lives natively in Apple & Google Wallet — always with them
  • Tap or scan to join in seconds, no app to download
  • Push & geo-fenced notifications pull regulars back automatically
  • Live dashboard flags your Champions, Regulars & at-risk guests
  • One flat monthly fee, fully managed — zero printing
  • Stamp, points, VIP, coupon & multipass — mix and match
  • Campaigns, birthday rewards, referrals & reviews built in
  • Real reporting on visits, spend & retention every month
Pre-built Card Formats

Choosing your rewards program

Explore popular formats for cafes, barbers, fitness studios, salons, and retail shops.

Stamp Card

Loyalty Rewards

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★
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2 more stamps for a free coffee

MemberAlex M.
Since2025
STAMP CARD

Stamp Card

Loyalty Rewards

More info

Website

stampcard.co.uk

Menu

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Order online

Tap to order

Leave a review

Google · 4.9★

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Terms

Stamps have no cash value. Non-transferable. One stamp per visit. Rewards valid for 30 days. See website for full terms & conditions.

Stamp card

Stamp Card

Customers collect digital stamps in Apple Wallet or Google Wallet. Add milestone rewards to keep them motivated along the way, not just when the card is complete.

10 Stamps = Free Item

Points Card

Crumb Club

2,450points · 10 pts per £1
MemberAlex M.
Since2025
POINTS CARD

Points Card

Crumb Club

More info

Website

pointscard.co.uk

Menu

View menu

Order online

Tap to order

Leave a review

Google · 4.9★

Follow us

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Terms

Stamps have no cash value. Non-transferable. One stamp per visit. Rewards valid for 30 days. See website for full terms & conditions.

Points card

Points Card

Reward visits and spend with points customers can redeem for rewards, credit, or other perks. Add tiers so your best customers unlock more benefits over time.

Earn 10 pts per £1

Membership Card

Members Club

VIP MemberExpires 31 Dec 2026
MemberAlex M.
Since2025
MEMBERSHIP CARD

Membership Card

Members Club

More info

Website

membershipcard.co.uk

Menu

View menu

Order online

Tap to order

Leave a review

Google · 4.9★

Follow us

InstagramFacebookTikTokX

Terms

Stamps have no cash value. Non-transferable. One stamp per visit. Rewards valid for 30 days. See website for full terms & conditions.

Membership card

Membership Card

Offer free or paid memberships with tiers, recurring benefits, and exclusive perks. Connect Stripe for online payments and recurring subscriptions.

VIP Tier Active

Digital Coupon

Offer Pass

2-for-1weekend brunch · exp. Sun
MemberAlex M.
Since2025
DIGITAL COUPON

Digital Coupon

Offer Pass

More info

Website

digitalcoupon.co.uk

Menu

View menu

Order online

Tap to order

Leave a review

Google · 4.9★

Follow us

InstagramFacebookTikTokX

Terms

Stamps have no cash value. Non-transferable. One stamp per visit. Rewards valid for 30 days. See website for full terms & conditions.

Coupon card

Digital Coupon

Create digital offers for promotions, campaigns, launches, and special occasions. Track every claim and redemption, then automatically convert customers into a stamp or points card after use.

2-for-1 Special
How it works

The customer journey

Three simple steps from first visit to lifelong regular — and every part of it is set up and managed for you.

Step 01

Tap & join in seconds

Customers simply tap or scan the QR code on your counter display to instantly drop your new rewards programme straight into their Apple or Google Wallet. No app to download, no sign-up friction — they're enrolled before they've left the counter.

Step 02

Scan to earn & redeem

During every visit or purchase, your team scans the customer's card on the Scanner App to add stamps or points, or redeem a reward they've earned. Their Wallet pass updates in real time, so the balance on their phone is always accurate.

Step 03

Stay top of mind

The customer then receives notifications straight to their Wallet card or by email — milestone rewards, birthday incentives, review requests, and timely offers or promotions — every nudge giving them a fresh reason to come back.

We handle your entire loyalty setup, end-to-end

Everything custom designed and built for your business. No complicated software learning curve or technical setup required.

Custom Pass Design

We craft bespoke Apple & Google Wallet card designs aligned to your brand identity, colors, logos, and reward structure.

In-Store Signage & Print

We provide ready-to-print counter display graphics, acrylic blocks, or NFC tap plates so customers save their pass instantly in seconds.

Seamless Staff Scanner

We configure the scanner app for your phones or tablets, or set up tap-to-earn counter plates for effortless staff operation.

Automated Retention

We build and manage automated push campaigns, birthday surprises, and lapsed customer win-backs that drive repeat visits hands-free.

Go beyond basic loyalty cards

Powerful tools designed to actively drive foot traffic and boost customer average spend.

Smarter Feature

Pull customers back in with geo-fenced notifications

When a customer walks within 100 metres of your storefront, their wallet lights up with a gentle reminder to pop in. It's the most powerful way to turn passing footfall into paying visits — and it works whether you run a single independent or a chain of sites across the country.

Perfect for multi-site operators. Drop a virtual fence around every location and let customers be welcomed back to whichever site they're nearest.

Effortless for independents too. One fence around your shop is all it takes to catch every regular as they walk by on the high street.

Your store
< 100m away

Wallet notification

"You're near Maple & Mile — pop in for your free specialty drink! ☕"

Campaigns & Offers

Run smarter promotions

Create bonus stamps or points, money-off offers, and free rewards. Schedule campaigns or promotions yourself via the Scanner App, to drive more visits on slow weekdays or during quiet hours.

Built-in campaign composer and audience messaging on mobile devices
VIP Recognition

Turn loyalty into status

Create tiers customers unlock as they visit or spend more. Their Wallet card updates with their status in real time, while better perks recognise and reward your most dedicated customers.

9:41
Edit PassWallet⋯

Lumière Spa & Wellness

Members Club

Silver Tier15% off all services
MemberAlex M.
Since2025
LUMIRE SPA WELLNE
Reach them instantly

Send push notifications

Fire unlimited push notifications straight to customers' Apple Wallet and Google Wallet passes — no app download, no SMS fees. Announce offers, nudge lapsed regulars, or celebrate milestones with messages that land the moment they open their wallet.

9:41

Friday, 24 October

9:41

Pushed straight to their wallet
Smarter Loyaltynow

⚡ Double stamps today!

Every visit earns 2 stamps until close. Pop in and fill your card twice as fast.

Double stamps · Happy Hour · Members-only offers — pushed in real time

Set it once, it runs forever

Automations that do the heavy lifting

We build the automations that keep customers coming back — birthday incentives, milestone rewards, and lapsed-customer win-backs — all triggered automatically. The customer details we collect along the way power targeted follow-ups and wider communications, so you can reach the right people with the right message at exactly the right time.

9:41

Friday, 24 October

9:41

Automated by Smarter Loyalty
Smarter Loyaltynow

🎉 Milestone unlocked!

You've hit 10 visits at Maple & Mile — enjoy a free specialty drink on us.

Birthday incentives · Milestone rewards · Win-back nudges — sent automatically

Together, these Smarter features leave paper punch cards behind and go far beyond a loyalty system — they create a customer engagement & retention ecosystem that keeps your business growing on autopilot.

More than a loyalty card

Built-in tools that grow your reputation

Every pass we build comes with the extras that turn happy customers into your most powerful marketing channel — fully managed as part of your done-for-you setup.

Word-of-mouth, automated

Referral programme

Reward customers for sharing your loyalty programme with friends and family. Each referral earns them a bonus stamp, points, or reward — turning your most loyal regulars into advocates who bring new faces through the door, hands-free.

Referral programme network connection graphic
Trust & credibility

Reviews at the perfect moment

We time review requests to fire the instant a customer claims a reward — when they're happiest and most likely to leave glowing feedback. Grow trust and credibility on Google, Trustpilot, and more without lifting a finger.

Automated 5-star customer review requests triggered at the perfect moment

A pocket-sized storefront

The back of every pass doubles as a mini hub — we add links to your social media, website, menus, review pages, and contact details. So every time a customer opens their wallet, your whole business is one tap away.

What you get

One app that runs your whole programme

The Smarter Scanner app is the hub of everything we set up for you. Staff use it at the counter to add stamps, points, and redemptions in a tap — and you use it to watch the numbers and fire off a campaign whenever you like. It runs independently of your till, so your loyalty programme is never out-of-action.

Smarter Loyalty Scanner App ready-to-scan camera interface on smartphone

No POS needed

Always running

Smarter Feature

A scanner app that never ties you to your till

Staff add stamps, points, and redemptions in a tap using the Smarter Scanner app on any phone or tablet. Because it runs completely independently of your POS, your loyalty programme keeps working even when the till is down, offline, or being swapped out — your rewards are never out-of-action. It's also your window into the numbers and your shortcut to running a quick campaign whenever you like.

POS-independent by design. No integration required to get started, and no downtime when your till system changes or goes offline.

Scan to earn in seconds. Customers show their wallet pass; staff scan the QR code to add stamps, points, or redeem a reward — no logins, no friction.

Your analytics & reporting tool. The same app surfaces live visits, redemptions, and customer trends, so you can check how your programme is performing right from the counter.

Run your own ad hoc campaigns. Want to push a flash offer or fill a quiet afternoon? Fire off a campaign yourself from the app whenever the moment calls for it — we handle the rest.

User permissions & segmentation. Control who sees what. Set staff access levels, segment your customer base, and keep the right data in the right hands — from a single counter device to a multi-site operation.

Per-employee & per-location reporting. Drill down to see how each team member and each site is performing — scans, redemptions, and engagement broken down individually, so you always know where to focus.

Reliable when it matters most. Your busiest days are exactly when loyalty counts — the scanner keeps running so every visit still gets rewarded.

Customer Intelligence

Know your customers.
Grow your revenue.

See what drives growth

Track visits, repeat customers, referrals, redemptions, and revenue in one live dashboard. Ask AI what is working, what needs attention, and where to focus next.

Know who needs attention

Automatic lifecycle segments instantly highlight your Champions, Regulars, Slipping, and At Risk guests so you can act before they drift away.

Bring customers back automatically

Trigger automated push notifications directly to Apple Wallet and Google Wallet on birthdays, inactivity thresholds, and milestones without paying SMS fees.

View plans
Woman having her nails done at a beauty parlour

Average Return Frequency

+38% within 60 days

Turn customers into regulars

We create digital loyalty cards customers actually use and give them more reasons to visit, spend, and come back.

See how it works